The Gold Agency, founded by Alexis Gosse, gemmologist aged 27 from New Caledonia, has launched a campaign aimed at highlighting its expertise in a sector often perceived as opaque. In a period of continuous rising gold prices, the agency is committed to offering a transparent and human approach, reconciling the general public with the buying and selling of precious metals.
Our latest campaign for Alexis has accompanied the opening of his largest space in Uccle, a flagship located on Chaussée de Waterloo, and his expansion in Belgium: 8 operational agencies a year and a half after its launch, with the ambition to reach 10 points of sale by the end of 2026 and 20 by 2027.
This initiative has generated a significant increase in requests for expertise. The educational exchanges offered have strengthened client trust and position The Gold Agency as a reliable expert in the field of gold investment.
The opening in Uccle was covered by L'Echo, the morning show of BX1, and the economic programme Capital.e of BX1. The founder's story has also resonated in New Caledonia, with a feature on Radio Rythme Bleu and in La Voix du Caillou, two media outlets from the archipelago.
Agence de l'Or
Banking & Finance, Retail
Public relations
November 2025
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