Col&McArthur

Founded in Ans in the Liège region, Col&McArthur is a Belgian brand of commemorative watches born from an unusual duo: a former supplier to Buckingham Palace, a passionate watchmaker, and a civil engineer turned entrepreneur.

Specialising in pieces that tell a story, the house incorporates authentic materials such as fragments of meteorite, shards from the Berlin Wall, or sand from the beaches of Normandy into its creations. Distributed in over 70 countries, its watches showcase Belgian watchmaking expertise well beyond our borders.

Col&McArthur has entrusted us with its communication through a subscription model to maintain a regular media presence throughout the year. This strategy aims to highlight the new models, the collaborations, and the key moments of the brand, thereby reinforcing its image as a creator of stories.

The latest key moment: the Céline Dion Collection.

Designed under official licence with the Quebec artist and Universal Music, it marks a first for the house, which ventures for the very first time around a living icon rather than a historical moment. Unveiled on the occasion of Céline Dion's return to the Parisian stage, the collection was the subject of a dedicated press campaign, rolled out in Belgium and internationally.

The media coverage spans a wide range, from local media such as La Meuse Liège and La DH, to radio stations like LN Radio, VivaCité, and Bel RTL. The national economic press has also featured Col&McArthur's creations with publications in L'Echo, Trends Tendances, and La Libre Éco.

The launch of the Céline Dion collection has resonated in the people and lifestyle press, notably in SoSoir and Paris Match, not to mention a presence on the podcast Le Mouton à 5 Pattes.