Woofstock

In October 2024, the first edition of Woofstock took place in Brussels, an unprecedented festival dedicated to dog lovers and their four-legged companions. 🐕 Organised at Tour & Taxis, the event attracted over 1000 enthusiasts. On the agenda: dog demonstrations, specialised shop stands, a tattoo space, yoga classes for dogs, and tastings of delicious puppuccinos. 🐶 

Led by Leslie Moreau, a dog trainer, and Sophie Barrière, an events specialist, the festival aims to establish itself as THE must-attend annual event for dog enthusiasts.

We had the pleasure of supporting Woofstock in the media promotion of its three editions, with one objective: to raise awareness of the festival among the widest audience and to firmly establish the event in the Belgian landscape.

And the results were indeed impressive! In total, over 60 media mentions, across print media, radio, and television. ✨

The festival was notably highlighted in NRJ, RTL, RTBF, Radio Contact, Sudinfo, L'Avenir, La DH, BX1, and Euronews. A media coverage that significantly exceeded Belgian borders, with mentions in several European countries such as France, Italy, Portugal, and Greece. 🎙️🗞️

A wonderful visibility that has helped to grow Woofstock's reputation over the editions and to reinforce its place among events dedicated to dog lovers.